Keynote Speakers of International Tourism Congress ITC2022

Levent Altinay

is a Professor of Strategy and Entrepreneurship at Oxford Brookes Business School. Professor Altinay is also the Editor-in-Chief of the Service Industries Journal. A researcher of international renown, Altinay enjoys a vast network of international collaborative partnerships with organisations and policy makers in the UK, China, Taiwan, Thailand, Kazakhstan, Turkey and Cyprus.

Altinay was a member of the Business & Economics Panel in Research Assessment Exercise (RAE) 2014 and 2020 in Hong Kong. He was also a member of the Research Excellence Framework Panel Member, 2021 in the UK. He sits on the editorial boards of more than twelve journals including Journal of Business Research, Journal of Services Marketing, Tourism Management, and International Journal of Contemporary Hospitality Management. Altinay has a strong record of attracting blue chip external funding, including funding from the ESRC (Economic and Social Research Council), Newton, British Council and the British Academy. Altinay has co-authored strategic management, entrepreneurship and research methods textbooks.

Altinay’s research interests are in the areas of entrepreneurship, strategic alliances and international business. Using primarily qualitative methods as well as mixed methods, he is particularly interested in how entrepreneurs start up and develop their businesses and also how firms establish partnerships internationally. His work has been published in Journal of Business Research, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, International Journal of Hospitality Management, Journal of Travel Research, Annals of Tourism Research and Tourism Management.

Katarzyna Czernek-Marszałek

is an associate professor, the head of the Department of Management Theory at the University of Economics in Katowice in Poland. She specializes in inter-organizational relationships, in particular cooperation and coopetition. Her research focuses on issues related to the tourism sector. An important element of her scientific interests is also the methodology of qualitative research and the use of Social Network Analysis in empirical research.

She is the author of about 90 scientific publications, including two her own monographs and several papers published in highly ranked journals indexed on the Academic Journal Guide (AJG) 2021 list (e.g. Tourism Management, Industrial Marketing Management, Journal of Travel Research, Annals of Tourism Research, Journal of Destination Marketing & Management, and Current Issues in Tourism). Winner of national and international awards for scientific work, including award of the Committee of the Regions of the European Union for a doctoral thesis defended in 2010, a scholarship of the Minister of Science and Higher Education for outstanding young scientists (2016 edition) and the Award of the Minister of Education and Science for significant achievements in scientific activity (2022 edition).

Since May 2021, she has been an associate editor in the journal Annals of Tourism Research. She is the head and member of Polish and international research teams, as well as a member of the European Academy of Management (EURAM), the Polish Economic Society and the research community CENA – Coopetition, Ecosystems, Networks and Alliances.

Tomasz Koralewski

is a CEO of the Łódź Tourism Organization. For 25 years he has been professionally involved in tourism. He started out as a tour guide cooperating with Polish tour operators. A short period of work with the Polish Chamber of Tourism in Łódź opened the possibility of participating in the creation and development of the Regional Tourism Organization of the Łódź Region (since 2003), in which he went through the career ladder from an apprentice to a deputy director of the office. He managed the group of responsible employees for all parts of the business – publications, tourist information, fairs & events, marketing campaigns, internet & public relations, trainings and member’s relations. He created and implemented a plan for the development of tourism in Łódź Region in cooperation with regional and local governments, associations and companies related to tourism. He also coordinated several large training projects for tourism industry co-financed from EU funds.

After leaving Regional Tourism Organization in 2015, he founded his own company operating in the field of events and tourism marketing. From the end of 2016, he coordinated the creation of the Łódź Tourism Organization as a local DMO. From April 2017, as the CEO, he coordinates its work up till now. In 5 years he built a strong local tourist organization associating 100 most important business and local government partners in the city, employing over 30 people and operating in all areas of the city’s tourism management. It also cooperates with other cities in Poland, ​​creating metropolitan strategies for the tourism development.

A graduate of history at the University of Lodz.

Pedro Machado

is since 2018 the President of the Regional Tourism Entity Centro de Portugal, public entity that has the promotion, valorisation and development of tourist potential mission in the Centro Region of Portugal, and the President of Regional Agency for External Tourism Promotion of Centro de Portugal.

The Centro de Portugal region is recognized with several quality awards, such as the “Gold Award, Best National Tourism Board / DMO Campaign” by the International Travel & Tourism Awards – World Travel Market, “Best Regional Tourism Entity” by AHRESP, and “Best National Tourism Region” by Publituris.

Pedro Machado holds a bachelor in Philosophy, a master degree in Educational Sciences, Specialization – Educational Psychology, and currently attends doctoral studies in Food Heritage: Cultures and Identities, by University of Coimbra. He is a member of advisory councils of several public and private institutions of higher education, as well as invited external personality of departments and of technical and scientific councils.

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